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obey and watch tv

The screen controlled world…

As real-life experience is increasingly replaced by the mediated “experience” of television-viewing, it becomes easy for politicians and market researchers of all sorts to rely on a base of mediated mass experience that can be evoked by appropriate triggers. The tv “world” becomes a self-fulfilling prophecy: the mass mind takes shape, its participants acting according to media-derived impulses and believing them to be their own persional volition arising out of their own desires and needs. In such a situation, whoever controls the screen controls the future, the past and the present.

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